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    Marketing Glossary and Definitions

    All0-9ABCDEFGHIJKLMNOPQRSTUVWXYZ

    A

    • Application Programming Interface (API)

    B

    • Boosting
    • Bounce Rate
    • Brand Guidelines
    • Business-to-Business (B2B)
    • Business-to-Consumer (B2C)

    C

    • Call to Action (CTA)
    • CDP
    • Click Through Rate (CTR)
    • Clicks
    • Client Brief
    • Conversion
    • Cost Per Click (CPC)
    • CTA
    • CTR
    • Customer Relationship Management (CRM)
    • CX (Customer Experience)

    D

    • Direct to Consumer

    F

    • Facebook Audience
    • FOMO
    • FUD

    G

    • Geofencing
    • Google Workspace

    I

    • Impressions
    • Inbound Link

    K

    • Keywords
    • KPI

    L

    • Landing Page
    • LGTM
    • Lucidchart

    M

    • MarTech Stack

    O

    • Orphaned Page

    P

    • PFA
    • Programmatic Advertising

    Q

    • QA – Quality Assurance for Marketing Teams
    • Quality Score

    R

    • Render-blocking resources
    • ROI

    S

    • SaaS
    • Schema
    • Scope of Work
    • SEO
    • SEO (Search Engine Optimization)
    • Stub

    T

    • Talking Points Memo
    • tldr
    • Two Factor Authentication

    U

    • User Experience (UX)
    • User Interface (UI)

    W

    • Wireframe
    • WordPress

    Y

    • YMYL

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