Programmatic Advertising

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Written By Dan Nedelko
Last Updated: October 20, 2022

Programmatic Advertising uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a website.

Any and all digital formats and channels including Google, Facebook, Microsoft are available through these automated marketplaces. In addition to all of the standard channels and platforms you’d be familiar with, programmatic advertising is also used to sell ad space for Connected Television (CTV), Over-The-Top Television (OOTV), digital radio and digital out of home (DOOH).

By the end of 2021, 88% of all digital display marketing in was spent via programmatic advertising.

Programmatic Advertising Platforms

Match2One.
MediaMath.
Amazon Ads.

Wait!?

What About Ad Networks and Ad Exchanges?

An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites.
An ad exchange is a trading floor where advertisers go to buy ad space from multiple ad networks.

Neither of those two are Programmatic, in many ways we can look at Programmatic platforms as the evolution of Ad Networks.

References:

What every marketer needs to know about programmatic advertising

Back to the Marketing Glossary

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Dan Nedelko

In 2002, I started Honeypot Marketing as a part-time business, we’ve grown over the years and now have a team of 15 amazingly talented Digital Marketers. We’re the special ops of Digital Marketing and we’re here to help you. We’re a conversion focused digital shop, using insights to drive real business results. We help Fortune 500 and companies of all sizes craft and execute profitable and effective digital strategies. Marketer Knows has been a passion of mine for quite a long time. Marketer Knows was created based on the belief that knowledge of Digital Marketing should be in the hands of the many rather than the hands of the few. Thank you for being here as we grow, learn and create together.

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