You’ve seen me and thousands of other marketers talk about how to create Facebook Ads. Before I dive into the cost of Facebook Advertising in 2019, it's important to understand that your ad setup will directly affect the costs we're talking about in this guide. But if you don’t set...
Do You Have an Indispensable Welcome Email? (Infographic)
More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on average, 33% more engagement with your brand than your average email marketing campaign. Are you forgetting about your welcome email? Or are you looking to make...
How to Automatically Nurture Customers with Different Channels
Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through email. The competition’s higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of...
User-Generated Content: The Secret Weapon for Your Next Email Campaign
Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is a chance for ecommerce businesses to connect with consumers and generate revenue. Olapic found that “user-generated content in email sees a 43% increase in click-through...
How to Increase Conversion Rates with Better Product Content
If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product or service. But too often, we put too much emphasis on the description itself while blissfully ignoring the other aspects of a product’s presentation. According...
Key Customer Metrics You Need to be Tracking (Infographic)
In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be satisfied and ideally, existing customers should become repeat customers. For this to happen, it’s essential to have a deep understanding of how your customers behave...
How Fixing Client Analytics Can Help Agencies Sell More
A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if...
4 Ways Disruptive Marketing is Winning Over Customers
Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them. From a consumer...
A Cheat Sheet to Designing a Pricing Page that Converts
Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give you a hollow page that fails...
How and Why All Marketers Should Document User Flows
In the zone. Feeling it. In the groove. Zeroed in. A state of flow. We’ve all been there (hopefully) at some point in our lives. It’s almost magical. When it all comes together, and everything slides effortlessly from point A to point B. Athletes, writers, speakers, artists, chefs, doctors, musicians,...