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  • 29
    Dec
    Marketing News
    Written By Kissmetrics
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    Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free. Google Analytics excels at providing surface level, top-of-the-funnel, aggregate data. Here’s an example of where that comes in handy, along with a few problems it presents. Where Google Analytics Excels That super-duper-in-depth Quote Request forms works fine on your desktop. But what about for mobile and tablet users? It’s a mobile world, and we’re just living in it. Not only are more searches done on mobile than desktop, but mobile usage

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
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    Editor’s Note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. With what seems like an endless amount of PPC metrics out there, it can be challenging to navigate all those numbers to find out what’s actually making you money in your PPC campaigns. By having a better understanding of the various Google, Facebook, Twitter and other PPC analytics, you can drill down on the benchmarks that truly matter. Kissmetrics and KlientBoost have partnered up to bring you these PPC analytics tips that can help you increase your revenue stream with more conversions, sales, and revenue,

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
    Comments / 1

    The holidays are a magical time of year. It’s the season where we are bombarded with as many brand promotions as we are Christmas songs. Over the past decade, shoppers have slowly quit spending the day after Thanksgiving clawing through massive crowd scenes in search of the best deals. Instead, e-commerce websites have been experiencing a steady growth in sales as online shopping has become a much less-chaotic alternative. The promotions associated with Black Friday, Cyber Monday, and of course, Amazon’s 52 days of holiday deals, have put a lot of pressure on e-commerce sites to step up their platform. The holidays are a time for brands to innovate and improve. But before they can do any of that, they’ll

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
    Comments / 1

    Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and after the sale. The biggest barrier to even beginning is usually the lack of a deep understanding of the customer in the first place. Having a comprehensive understanding of your customers is key to achieving core business goals. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or increase sales. Knowing your customers better than they do is key. In

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
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    When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average benchmark. Having said that, you’d expect those numbers to reflect on the company’s growth rate, right? Wrong. Despite the mounting discontent among its customers, Spirit was the second most profitable airline company in 2015, and its growth rate is far from plateauing. So what happened here? Well, all those customers who were “dissatisfied” with Spirit’s poor service were still opting to travel on Spirit, as their deciding factor wasn’t the quality of the service, but the ticket fares. Spirit knows this,

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
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    Analytics. Data science. Words and phrases like these tend to conjure up imagery of guys in thick glasses poring over stacks of spreadsheets with the smell of stale coffee permeating the office. But today’s data and analytics teams couldn’t be farther from the caricatures that we make of them. And the truth is, when you discover just what’s possible, it can be hard not to be excited about it! So how do you get even the biggest technology trilobite in your office to not only embrace analytics, but share in your enthusiasm? Here are a few ways to make the whole idea of data science a lot more tempting. Understand the Underlying Problems – Then Solve Them Companies in nearly

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
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    Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can tell you all about what button colors, typeface, contrast, spacing, line of sight, hero shots, etc you should use to subconsciously drive a website visitor to convert. But do marketers really have these incredible mind powers? Do they wield the awesome power of psychology to control the rest of the world? Testing the Testers Recently, Chris Dayley, my head of CRO, ran a little experiment at the SearchLove conference in Chicago. Chris wanted to see how well marketers could use their understanding of psychology, marketing best practice or even gut instinct to predict which landing page

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
    Comments /

    Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller can anticipate consumer needs and customize the overall experience. “With the ability to create and apply customer data assets, it’s possible now to marry the content, advertising and marketing offers into a personalized journey that is relevant to each individual user rather than just large blocks of user demographics,” says Tom Wilde, chief product officer at Cxense. Integrate data into your lead nurturing campaigns. Let’s explore a few techniques below. Progressive Profiling The process of collecting data plays an integral role in lead nurturing. You can’t gain every

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
    Comments /

    Call it a case of too much of a good thing. Google Analytics puts a lot of data at your fingertips. It’s a mountain of metrics, and a deluge of dimensions. With it, you can drill deep down into your website visitors, their demographics, and their behavior. But by default, it just throws everything into one enormous bucket. The reports show stats, graphs, and charts for “All Users/Sessions”. And while that’s perfect for getting a big-picture-at-a-glance snapshot, you need to break things down a little if you want to find the buried treasure within. Mixing everything together is good for smoothies, metallurgy, and cocktails. For analytics, you want to separate and segment. Segmentation in Analytics Click on any report in

  • 29
    Dec
    Marketing News
    Written By Kissmetrics
    Comments /

    The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executives believed that visual assets such as infographics, photos, videos and illustration could help them tell their brand story. But given that human attention spans dropped a whopping 33% between 2000 and 2015, from 12 to 8 seconds — and some report its dropped even lower — marketers no longer have any choice in the matter: eye-catching visuals that are quick to