How to Increase Conversion Rates with Better Product Content
If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product…
User-Generated Content: The Secret Weapon for Your Next Email Campaign
Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is…
How Fixing Client Analytics Can Help Agencies Sell More
A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to…
Key Customer Metrics You Need to be Tracking (Infographic)
In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be…
How and Why All Marketers Should Document User Flows
In the zone. Feeling it. In the groove. Zeroed in. A state of flow. We’ve all been there (hopefully) at some point in our lives.…
Using Kissmetrics to Find Your Most Valuable Marketing Campaigns
So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were…
A Cheat Sheet to Designing a Pricing Page that Converts
Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing,…
4 Ways Disruptive Marketing is Winning Over Customers
Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business…
95% Of Your Churn Should be Ignored. Here’s Why
When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by…
5 Techniques to Help You Truly Understand Your Customers
Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to…