Click Through Rate (CTR)
The number of clicks that your ad receives divided by the number of times your ad is shown.
Category: Paid Ads
Clicks
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. Clicks…
Conversion
An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad)…
Cost Per Click (CPC)
It means you pay every time a person actually clicks on your ad. You set your “maximum CPC” in the bidding process, which means that…
CTR
Click Through Rate (CTR) is a metric used to measure the success of an online advertisement, search engine result or any other activity that a…
Impressions
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or another site on…
Programmatic Advertising
Programmatic Advertising uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a…
Quality Score
A quality score is a measurement from Google based on the relevancy of your ad headline, description, keywords, and destination URL to your potential customer…
ROI
ROI is an acronym for Return on Investment. When you’re a small business, every bit of budget counts. That’s why it’s important to ensure what…