Click Through Rate (CTR) is a metric used to measure the success of an online advertisement, search engine result or any other activity that a user may click or tap (on mobile).
It is calculated by dividing the number of clicks on an advertisement divided by the number of impressions or views it receives. For example, if an ad is seen by 100 people and 10 people click on it, then the CTR would be 10%.
CTR can also be applied to any action taken after clicking through to a website, such as making a purchase or signing up for a newsletter.
CTR is important for understanding how effective an ad campaign has been in driving engagement and conversions, so it should be closely monitored in order to optimize campaigns for maximum effectiveness.
Speaking of clicks, your click-through rate (CTR) will be one of the metrics your partner will use to measure an advertising campaign’s success. It’s essentially the percentage of how many people viewed something and then clicked on a link. By employing tagging, dynamic content, eye-catching email templates, A/B testing and by writing winning CTAs, a partner can work to improve your CTR.
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