This means User Interface!
When customers come to a website, these four little letters play a big role. UI is user interface; it’s how a website is organized and how users interact with it. So, it’s the location of the navigation menu, the style of the icons, or how a call to action (such as asking visitors to sign up for an email list or buy a product) are presented.
On the other hand, UX is user experience, and it’s how people feel when they use a website. Think about how you can be overwhelmed and confused when you go to some sites, but relaxed or drawn in when you go to others.
The goal of both UI and UX is optimization, i.e., making a website that wins happy and loyal customers.
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