This means Quality Assurance. Any and all items that are presented to the client such as content calendars, campaigns assets have to go through a QA process to check for errors!
Quality assurance (QA) is a process used to assess the quality of digital marketing campaigns.
It involves testing design, content, and user experience to ensure that everything is working as intended. Quality assurance helps digital marketers identify issues before launching campaigns and can help improve their overall effectiveness. Here are some steps for setting up a great quality assurance process for digital marketing campaigns:
- Set clear objectives for the campaign – Before beginning any QA tasks, it is important to have a clear understanding of what you are trying to achieve with your campaign. This will help you determine what tests need to be performed and which areas should receive special attention during the QA process.
- Plan ahead and set milestones – Once you have set your goals, it’s important to create milestones and deadlines that will serve as checkpoints throughout the QA process. Having these in place will allow you to make sure everything is on track and make adjustments if needed in order to meet your targets.
- Test all aspects of a campaign – The QA process should include testing every element of a digital marketing campaign such as creative, text, links, forms & surveys, tracking code and landing pages etc., in order to ensure that everything works as expected when pushed live.
- Document test results – During testing it is important to document all test results including screenshots or videos so that they can be reviewed at a later date if needed. This will provide additional evidence if issues arise after launch where further investigation may be necessary.
- Involve stakeholders in QA review – Stakeholders like product managers or developers should also be involved in reviewing test results as they may spot things that were missed during the initial QA process that could impact the success of the campaign going forward.
By following these steps, businesses can ensure their digital marketing campaigns are high quality and achieve their desired outcomes when pushed live.
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