Geofencing is a location-based technology that uses GPS, radio frequency identification (RFID), Wi-Fi, or cellular data to create a virtual boundary around a geographic area. When a mobile device enters this boundary, it triggers an automated response such as sending notifications or messages.
Geofencing can be used to track the movements of people and vehicles, limit access to certain areas, and deliver targeted marketing messages.
Geofencing is an effective tool for Shopify stores to target potential customers based on their location. With geofencing, a store owner can create virtual barriers around certain locations, such as their own store or nearby competitors.
When a customer enters the area within the geofence, they will receive automated notifications such as discounts or promotions tailored specifically to them.
Geofencing also enables stores to track the movements of their customers in real-time and gain insights into which areas are most popular.
This information can be used to create more effective marketing strategies and optimize inventory levels in each area. Additionally, geofencing can be used to provide targeted messages based on the user’s current location, ensuring that they always see the most relevant offers.
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