How to Automatically Nurture Customers with Different Channels
Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through…
Category: Marketing News
Do You Have an Indispensable Welcome Email? (Infographic)
More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on average,…
How to Increase Conversion Rates with Better Product Content
If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product…
User-Generated Content: The Secret Weapon for Your Next Email Campaign
Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is…
How Fixing Client Analytics Can Help Agencies Sell More
A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to…
5 Ways Your E-Commerce Business Can Recover From A Growth Setback
Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important to…
Key Customer Metrics You Need to be Tracking (Infographic)
In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be…
4 Ways Disruptive Marketing is Winning Over Customers
Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business…
Using Kissmetrics to Find Your Most Valuable Marketing Campaigns
So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were…
How and Why All Marketers Should Document User Flows
In the zone. Feeling it. In the groove. Zeroed in. A state of flow. We’ve all been there (hopefully) at some point in our lives.…