3 Common Google Analytics Gaps You Need to Plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free. Google...

95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average benchmark. Having said that, you’d expect those numbers to reflect on...