Key Customer Metrics You Need to be Tracking (Infographic)

In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be satisfied and ideally, existing customers should become repeat customers. For this to happen, it’s essential to have a deep understanding of how your customers behave in relation to your brand— luckily, the tools to get these insights are more readily available than ever before.

With key customer metrics such as churn rate and average revenue per user at your disposal, you can determine which parts of your business strategy are effective and which parts need a fine tune! Taking a data-led approach to analyzing the behavior of your customers will allow you see why they chose you over a competitor, how they respond to your marketing and in precise detail, how they interact with your brand online.

For more information on which customer metrics you should be looking at, check out our infographic below:

About the Author: Ciaran Daly is the Copywriter for Mammoth Infographics.

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Dan Nedelko

In 2002, I started Honeypot Marketing as a part-time business, we’ve grown over the years and now have a team of 15 amazingly talented Digital Marketers. We’re the special ops of Digital Marketing and we’re here to help you. We’re a conversion focused digital shop, using insights to drive real business results. We help Fortune 500 and companies of all sizes craft and execute profitable and effective digital strategies. Marketer Knows has been a passion of mine for quite a long time. Marketer Knows was created based on the belief that knowledge of Digital Marketing should be in the hands of the many rather than the hands of the few. Thank you for being here as we grow, learn and create together.

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