Brand Guidelines
Introduction Brand guidelines, also known as a brand style guide or brand book, are a set of rules and guidelines that govern how a brand…
Category: Marketing
Client Brief
In marketing, a client brief is a document or set of instructions that is provided by the client to the marketing agency or service provider.…
CX (Customer Experience)
Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. It’s the…
Direct to Consumer
🤖 Direct to Consumer (D2C): Definition and Brand Examples Definition Direct to Consumer (D2C) is a business model where companies bypass traditional distribution channels and…
FOMO
FOMO, or Fear of Missing Out, is a term used to describe the anxiety many people feel when they fear missing out on opportunities or…
FUD
FUD is an acronym that stands for Fear, Uncertainty, and Doubt. It is a form of psychological marketing used by companies to influence potential customers…
Google Workspace
Introduction to Google Workspace and Its Associated Services Google Workspace, formerly known as G Suite, is a suite of cloud-based productivity and collaboration tools developed…
Talking Points Memo
🤖 A Talking Points Memo (TPM) is a concise document that provides key messages and talking points for public relations (PR) professionals, spokespersons, or executives…
Two Factor Authentication
Two-factor authentication (2FA) is an extra layer of security to help keep your online accounts secure. Google Workspace is an example of a service that…
Wireframe
A wireframe is a critical component of the website or application design process. It is a visual representation of the structure and layout of a…