FUD
FUD is an acronym that stands for Fear, Uncertainty, and Doubt. It is a form of psychological marketing used by companies to influence potential customers…
Category: General Knowledge
Geofencing
Geofencing is a location-based technology that uses GPS, radio frequency identification (RFID), Wi-Fi, or cellular data to create a virtual boundary around a geographic area.…
Inbound Link
A link from one source on the internet to your source. Such as a social media post or blog posting a link to your website.…
KPI
Key performance indicators (KPIs) measure a company’s success versus a set of targets, objectives, or industry peers. KPIs can be financial, including net profit (or…
LGTM
🤖 LGTM stands for “Looks Good To Me.” It’s a casual expression that’s often used in digital communication to indicate that something seems satisfactory or…
Lucidchart
Lucidchart is an online diagramming and visual communication tool that allows users to create a wide range of diagrams, flowcharts, and other visual aids. In…
MarTech Stack
What is a marketing technology (martech) stack? A marketing technology stack are a collection of technologies that we, as marketers leverage to run and improve…
PFA
🤖PFA stands for “Please Find Attached.” It’s a common abbreviation used in emails and other digital communications to indicate that there is an attachment included…
QA – Quality Assurance for Marketing Teams
This means Quality Assurance. Any and all items that are presented to the client such as content calendars, campaigns assets have to go through a…
ROI
ROI is an acronym for Return on Investment. When you’re a small business, every bit of budget counts. That’s why it’s important to ensure what…