Application Programming Interface (API)
An API, or Application Programming Interface, is a way of enabling software applications to interact with each other. It is used by developers to create…
Category: General Knowledge
Brand Guidelines
Introduction Brand guidelines, also known as a brand style guide or brand book, are a set of rules and guidelines that govern how a brand…
Business-to-Business (B2B)
Business to business
Business-to-Consumer (B2C)
Business to consumer
Call to Action (CTA)
The final line of your copy that incentivizes consumers to take part in the product or service you’re offering
Client Brief
In marketing, a client brief is a document or set of instructions that is provided by the client to the marketing agency or service provider.…
CTA
A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. It…
Customer Relationship Management (CRM)
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business…
Direct to Consumer
🤖 Direct to Consumer (D2C): Definition and Brand Examples Definition Direct to Consumer (D2C) is a business model where companies bypass traditional distribution channels and…
FOMO
FOMO, or Fear of Missing Out, is a term used to describe the anxiety many people feel when they fear missing out on opportunities or…