Boosting
Your regular posts are normally seen by a small number of your target audience. Boosted posts allow your advertisements to be more prominent across the…
Category: Digital Marketing
Bounce Rate
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out…
Brand Guidelines
Introduction Brand guidelines, also known as a brand style guide or brand book, are a set of rules and guidelines that govern how a brand…
CDP
As a marketer, you understand the importance of delivering personalized, relevant experiences to your customers. However, achieving this level of customer engagement can be challenging…
Direct to Consumer
🤖 Direct to Consumer (D2C): Definition and Brand Examples Definition Direct to Consumer (D2C) is a business model where companies bypass traditional distribution channels and…
Facebook Audience
A Facebook audience is the group of people you want to reach with your ad. Facebook creates an opportunity for businesses to choose demographics, locations,…
FOMO
FOMO, or Fear of Missing Out, is a term used to describe the anxiety many people feel when they fear missing out on opportunities or…
Geofencing
Geofencing is a location-based technology that uses GPS, radio frequency identification (RFID), Wi-Fi, or cellular data to create a virtual boundary around a geographic area.…
Landing Page
Landing pages are standalone web pages designed with a specific purpose in mind, such as generating leads, promoting a product or service, or driving conversions.…
Lucidchart
Lucidchart is an online diagramming and visual communication tool that allows users to create a wide range of diagrams, flowcharts, and other visual aids. In…