What are the differences between Google Search Console and Google Analytics?

This is a question we hear often about these two platforms. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Search Console offers tools and reports for the following actions:

• Confirm that Google can find and crawl your site.
• Fix indexing problems and request re-indexing of new or updated content.
• View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
• Receive alerts when Google encounters indexing, spam, or other issues on your site.
• Show you which sites link to your website.
• Troubleshoot issues for AMP, mobile usability, and other Search features.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Measuring a website

To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of Javascript measurement code to each page on your site. Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.For the Google Store, the measurement code could show how many users visited a page that sells drinkware versus a page that sells houseware. Or it could tell us how many users bought an item like an Android doll by tracking whether they made it to the purchase-confirmation page.