Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Learn Digital Marketing at Marketer Knows Smart Marketers use proven roadmaps and blueprints leveraging data and modelling the strategies of industry leaders. ## Sitemaps - [XML Sitemap](https://marketerknows.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://marketerknows.com/blog/) - [Breaking Down Gemini 3 vs ChatGPT 5.1](https://marketerknows.com/gemini-3/) - Enhanced Reasoning ("Deep Think")Agentic Capabilities (Task Execution)Generative Interfaces (Dynamic UI)Multimodal & Coding ImprovementsAvailability & SpeedQuick Comparison - Gemini 3 vs Gemini 2.5The Core Philosophy Shift - Gemini 3 vs ChatGPT 5.1Reasoning Capabilities - Gemini 3 vs ChatGPT 5.1Speed, Tone & Personality - Gemini 3 vs ChatGPT 5.1Multimodality & Context - Gemini 3 vs ChatGPT 5.1Agentic - [Aligning Opportunity Stages with your Customer's Journey](https://marketerknows.com/aligning-opportunity-stages-with-your-customers-journey/) - To create better opportunity stages that are customer-focused rather than sales team-focused, it’s essential to align the sales process with the customer’s journey and decision-making phases. Traditional sales stages often emphasize internal sales activities (e.g., "Qualify," "Propose," "Close"), but customer-focused stages prioritize understanding and supporting the customer's needs, challenges, and goals at each step. Key - [20 Ways to Increase Organic Traffic to Your Latest Blog Post](https://marketerknows.com/increase-organic-traffic-to-your-blog-post/) - I've seen it a lot - you need to increase organic traffic to your blog, but the hours spent writing posts every week aren't moving the needle. You're already hard-pressed to keep writing on a consistent basis, let alone add anything else to your plate. There's a blog to manage, emails to send, social channels - [The Best Personalized Sales Video Formats](https://marketerknows.com/the-best-personalized-sales-video-formats/) - Creating personalized sales videos can mean alot of things. Here are a number of formats, all with lengths between 1minute and 6 minutes depending on the position in the funnel and the stage of your relationship. Feel free to use the scripts and styles in your next personalized sales video. The Casual Company Introduction The - [How to Gain Access to your Google Analytics Account if You've Been Locked Out](https://marketerknows.com/gain-access-google-analytics-locked-out/) - Google Analytics is a powerful free tool for businesses to track and analyze website performance, eCommerce sales and dozens of other metrics important to your business. Problem is, not all business owners know their account credentials. What if you have no idea who owns the Analytics account? Maybe that the last person who managed your - [Seed and Stem Keywords - An SEO Strategy](https://marketerknows.com/seo-roadmap-seed-stem/) - From zero to an effective keyword set in less than 15 minutes. Development of a Search Engine Optimization keyword roadmap that will get you started on the path to generating quality organic search traffic. http://honeypotmarketing.wistia.com/medias/vdgto6cavd?embedType=iframe&videoFoam=true&videoWidth=640 Read the transcript: Okay. So in this screencast, I am going to talk little bit about keyword research and we are going to cover a couple of topics. Topic number 1 is seeding. Seed keywords. Topic number 2 will be identifying what I call stem keywords and then the third one will be creating a targeted keyword list from those core seed and stems to break out a strategy around site design, content and basically all the other activities. So the first thing to do when we start and we are starting with Nudy Patooty as an example. The first thing we start with initially with any of our clients is obviously the persona development. Now just as a very brief intro, persona development is a deep dive into social buyer. Okay, so you would typically start with demographics which are the key customer profiles, the business is attempting to target. And then what we do is actually go a little bit deeper because we are interacting in a very different atmosphere on social, via email, one to one communication, on Twitter, all sorts of different channels are being used. So we have to appropriately be able to talk to that person, so we need to understand who they are, what drives them, and their pain points. So what we do is: we create a persona. These personas come from talking to customers, former customers, they aren’t just coming from additional research. But we combine everything into one overall persona. So in this case, we have Natalie Scott. There is Natalie’s statement. Okay, now from here we will get a list of what we would call core keywords that describe the product(s) being sold. Okay, so in this case, Natalie’s a working woman, enjoys fashion, wants to wear stylish clothing and she is looking to save them, coat and cloth for special occasions. She doesn’t want to damage clothing, in the workplace from things like perspiration, deodorant stains and just general wear and tear. There’s also, she wants to find an undershirt to help extend the life of her favourite clothes, reduce dry cleaning costs and they have to be lightweight and discreet underneath work wear so it doesn’t distract overall style. So you can see there, we are going to get a bunch of quality words that describe Nudy Patooty’s product. We also get her key characteristics. And again, search is less about trying to stuff in keywords it’s about trying to get inside the head of the person that will be searching on a search engine or on social media channels. So that we can appear front and centre when that person has a high level of intent. Okay, so we certainly have a lot to work with here, this is one way to start (our SEO and PPC programs), basically what we are going to do is, we are creating what we call our seed keywords. And the second thing that we’ll do, now these exist here and in Nudy Patooty’s case, this is a good starting point. The second thing that we’re going to do, and I am just going to switch browsers over here, is just going to search for the brand name and as you can see here, we’ve got a bunch of descriptions that we both updated but that we are going to break out and become a little bit more refined with. So body slimming bamboo undershirts for women. Protects women’s clothes from everyday damage and reduces the cost of dry cleaning. There, in that particular statement, we’ve got a number of different core keywords that we can turn to. So what I do is start out and, I’ve already done, this is a bit of an example here, so I am going to show you this. I just start by breaking out a simple list in a text editor, okay. So bamboo undershirts for women. Bamboo fabric, bamboo undershirts, bamboo undershirts for women, reduce dry cleaning costs. Now in Nudy Patooty’s specific case, this is a very new market. Bamboo fabric fashion. Okay and we continue to create these seed keywords. Okay and a lot of times that content can come from, for instance, the key benefits. So, protect your clothes. Body slimming fashion. Jump over here, Business travel packing, okay. So now I am creating my list of seed keywords. So this will form the seeds that we are going to use to then begin the process of stemming. Now the idea with stemming is: it happens very quickly, and there’s a couple of key tricks that we can use to very quickly create targeted keyword lists and then research those keywords to identify our biggest opportunities, okay. So let’s start with undershirts for women. So starting with the top, if I were to do this, a way to rationalize it, is undershirts for women. Okay that’s one. Travel clothing for women. And list them, like them list them in a priority, kind of most primary going down in that list. And then cleaning your clothes. I’ve already like I said this little block under here is already, okay. Now each one of these, can you do this but write it slightly differently for Nudy Patooty in this specific case. They kind of start out at what you might consider the tail of search. Tail of search is in fact more important (than ever) because of personalized search and also the fact that the major terms dry cleaning, undershirts are owned by places like Amazon, let’s check. There we go. Sears, Underarmour, Wikipedia, jockey.com, amazon.com. the likelihood of a site ranking against those sites, in a pragmatic sense, like Nudy Patooty is not going to be able to compete, so this is not even a keyword that we are concerned with. So we try to be very practical about this, so we can show immediate results. So undershirts for women. That’s going to be one of my seed. So what I am going to do is go to my web browser and then in order to remove any personalized results, I am going to start an incognito window in chrome. And I am going to paste my term and I am going to google it, okay. So as you can see here, as one of our seeds, we still have jockey.com, hanes.com, marks.com. So these are pretty, pretty authoritative sites. But this is one of our seed keywords. As you can see here, this is the process of stemming. A little trick: Google provides stem and related keywords at the bottom of every search, whenever you search. This is the core of our stems. So what we do here is we go undershirts for women modest. Google is ranking these according to how well related they are to the main term. Why reinvent the wheel. For trying to appeal to Google, we are going to use these ones. Because Google is actually placing a high relationship between the seeds to these stems that you find at the very bottom of every google search page. So jump back here, just jump back to wherever it is. There it is. Okay, so undershirts for women, undershirts for women modest and what I’ll do is, I am just going to grab all of these and then I am just going to filter them into my text editor here. Okay so I’ll do that and I am just going to be very general right now because you know we can always delete stuff. That’s kind of the idea. Now we don’t do this entire process, the entire time, okay. But we certainly get it started this way. Now once again we are using Google’s intelligence to give us the information that we want rather than trying to assume what Google would want. Google tells us what they want. Okay so there we go, long sleeves undershirts. Under armour and long sleeves. Okay so we’ve got a bunch of stems here. Now I am going to go to my next term. And again I am not going too deep into this because we are going to use the seeds and the initial stems to get the rest of our division of keyword terms and then actually do some more deeper dives, okay. So travel clothing for women starts to bring up things that actually get, as you can see the brand of Nudy Patooty. Travel clothing for women lightweight. Travel clothing for women on a budget. Travel apparel. Travel clothing for women tips. Okay, and I am going to copy those and put them in my text document. Now I am going to do save money and dry cleaning. You can see, we got some great ones in here. I especially like the dry cleaning with vodka. Okay, save money on laundry, avoid dry cleaning, cut dry cleaning costs, home dry cleaning kits, we’ll get rid of those. How to save money on dry cleaning bills. So you can see it’s kind of becoming very apparent very quickly. Cut dry cleaning costs. Save money dry cleaning bills. So we are going to keep going. And eventually I might run out. As I get down to, kind of, tail of search. Google will stop giving me. Okay. So you can see here, we are getting some other ideas. Potentially, this is a good one. How much does dry cleaning cost. These are like informational things, we can use to drive traffic back into the website. That will allow us to begin nurturing leads. Here I am just going to do this. And I’ll delete them. Just in the interest of time, I am not going to go through every single one. But you can see how the process works. It’s pretty straight forward and pretty simple. I’ve already done these. How to get yellow stains out of white shirts. So how to, how much, those are all good ones. Bamboo undershirts for women. Let’s go right into the bamboo fabric which is a kind of unique selling proposition. Okay so the bamboo shirts. I am just going to keep adding these, so you can see undershirts for women long sleeves, bamboo tank tops. Not sure if that’s going to, okay. Organic, there we go. So bamboo tank tops, bamboo fabric shirts. We’ll get to next one. There we go. So these, this is going to guide our site optimization, that type of content we are going to use, how we’re going to create it, what we’re going to say about it. Once again, all directly from Google. So I am just going to do one more very quickly. And then we will jump into the next part of the screencast. Okay, there we go some other good ones, undershirts sweat proof. And I like to keep the indents happening just to keep it a little bit organized and we know which terms come from the related searches. Okay, sweat resistant shirt is a good one. Now as we go through this, we are going to go do some additional research, once we have this to determine the volume of these potential searches and we are going to then craft the site and the content to appeal to these. And because these are not highly highly competitive, we have a very good opportunity here to drive a massive traffic from significant body of terms and related terms. So once again, so body slimming fashion, I’ll do that just for fun. As you can see, we start with key selling propositions, we use Google’s related searches to build out the core of our list. These are called seeds and stems. Okay, so I’ve got a whole list now. Let’s just say, I’ve got a hundred and fifteen (115) keywords in two (2) minutes that we’ve been doing this. It’s actually fourteen (14) minutes but that’s okay. So that’s step 1. That Seeds and stems. In the next screencast, I am going to cover taking those seeds and stems and then building out further information and detail. - [How Much Does Facebook Advertising Cost in 2019?](https://marketerknows.com/facebook-advertising-cost/) - You’ve seen me and thousands of other marketers talk about how to create Facebook Ads. 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At the drop of a hat, they can tell you all about what button colors, typeface, contrast, spacing, line of sight, hero shots, etc you should use to subconsciously drive a website visitor to convert. But do marketers really - [How to Get the Non-Technical People in Your Office Excited About Analytics](https://marketerknows.com/how-to-get-the-non-technical-people-in-your-office-excited-about-analytics/) - Analytics. Data science. Words and phrases like these tend to conjure up imagery of guys in thick glasses poring over stacks of spreadsheets with the smell of stale coffee permeating the office. But today’s data and analytics teams couldn’t be farther from the caricatures that we make of them. And the truth is, when you - [3 Common Google Analytics Gaps You Need to Plug](https://marketerknows.com/3-common-google-analytics-gaps-you-need-to-plug/) - Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free. Google Analytics excels at providing surface - [PPC Analytics Strength: Building A Stronger Revenue Stream With Less Traffic](https://marketerknows.com/ppc-analytics-strength-building-a-stronger-revenue-stream-with-less-traffic/) - Editor’s Note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. 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According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and - [95% Of Your Churn Should be Ignored. Here’s Why](https://marketerknows.com/95-of-your-churn-should-be-ignored-heres-why/) - When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average benchmark. Having said that, you’d expect those numbers to reflect on the company’s growth rate, right? - [4 Ways Disruptive Marketing is Winning Over Customers](https://marketerknows.com/4-ways-disruptive-marketing-is-winning-over-customers/) - Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. 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Aliquam lorem nulla, blandit id erat id, eleifend fermentum lorem. Suspendisse vitae nulla in dolor ultricies commodo eu congue arcu. Pellentesque et tincidunt - [Testimonials](https://marketerknows.com/testimonials/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id risus felis. Proin elit nulla, elementum sit amet diam rutrum, mollis venenatis felis. Nullam dapibus lacus justo, eget ullamcorper justo cursus ac. Aliquam lorem nulla, blandit id erat id, eleifend fermentum lorem. Suspendisse vitae nulla in dolor ultricies commodo eu congue arcu. Pellentesque et tincidunt ## Landing Pages - [Happy Father's Day](https://marketerknows.com/elementor-landing-page-12003/) - Dad is the Czar of the Car ## Downloads - [The One Page Campaign Brief](https://marketerknows.com/download/the-one-page-campaign-brief/) - The One Page Marketing Campaign Brief isn't actually one page long, but it's close! This template makes it easy to plan your next marketing campaign. Here's what you'll get: A simple way to layout your goals, KPIs, campaign types, requirements and results once the campaign has ended. An easy way to share the campaign with - [Marketing Campaign Brief](https://marketerknows.com/download/marketing-campaign-brief/) - The One Page Marketing Campaign Brief isn't actually one page long, but it's close! This template makes it easy to plan your next marketing campaign. Here's what you'll get: A simple way to layout your goals, KPIs, campaign types, requirements and results once the campaign has ended. An easy way to share the campaign with - [Content Marketing and Campaign Blocking Calendar](https://marketerknows.com/download/content-marketing-calendar/) - This template will give you: A simple to digest yet powerful content roadmap for an entire year. Help you organize events and campaigns across multiple channels. Centralize your brainstorming in a practical way for daily use. Get you thinking about the right kind of content marketing. - [Detailed Lifetime Value & Comparison Template](https://marketerknows.com/download/lifetime-value-template/) - Life Time Value is a simple concept but it can get pretty complicated. This workbook has been created to help you understand some of the basic principles, but you'll need to adapt it to your company's specific needs. We hope that you enjoy playing around with it. It will help you get a feel for ## Questions - [What are organic search results?](https://marketerknows.com/questions/what-are-organic-search-results/) - When a user searches in Google, what is returned are called search engine result pages (SERPs). What appears in a SERP is determined by the many ranking factors that make up Google’s algorithms. Long ago, after the dinosaurs but before Netflix, organic search results were simply 10 blue links. Since then, SERPs have evolved — and - [What is Google Discover?](https://marketerknows.com/questions/what-is-google-discover/) - Google Discover is a feed that appears on Google’s iOS and Android apps and on Google.com exclusively on mobile. Discover is driven by AI that finds relevant content based on a reader’s search activity and preferences across its products, including: News and stories (including evergreen); Video (including YouTube); Some Google rich results, and; Ads. Discover - [What are the differences between Google Search Console and Google Analytics?](https://marketerknows.com/questions/search-console-analytics-difference/) - Google Search Console and Google Analytics are very different tools: Search Console is a tool created by Google for website owners, search engine optimization specialists and other more technically minded people to see in depth information provided to users by Google directly. Google Analytics is an analytics based tool that once set up on your - [Will Digital Marketing skills help your career?](https://marketerknows.com/questions/will-digital-marketing-help-your-career/) - I'm wondering if Digital Marketing can help advance a career? Any feedback from the community including your own personal experiences would be fantastic. - [How do I add a Google Sitemap to my website?](https://marketerknows.com/questions/google-sitemap-website/) - I'm having trouble understanding how to setup a sitemap.xml file and add it to Google Search Console. - [Can Digital Marketing replace Traditional Marketing?](https://marketerknows.com/questions/can-digital-marketing-replace-traditional-marketing/) - Is it possible to ditch all of our Traditional Marketing with exclusively Digital Marketing? By Traditional I mean: Radio, Television, Print, Billboard, and Live Events. - [Can Digital Marketing be automated?](https://marketerknows.com/questions/can-digital-marketing-be-automated/) - How much of Digital Marketing can be automated before it starts to look obvious that you're using automation tools? Do visitors and/or customers care if the Marketing is automated? ## Answers - [Short Answer: Yes!](https://marketerknows.com/dwqa-answer/short-answer-yes/) - Understanding Digital Marketing and tuning your skills in this field of expertise can definitely help you in your career. Let's break it down: Social Media and Mobile Devices have fundamentally shifted society, we all behave and communicate differently than we did even 3 years ago. Understanding how these platforms work and how people use these - [Answer for Will Digital Marketing skills help your career?](https://marketerknows.com/dwqa-answer/answer-for-will-digital-marketing-skills-help-your-career/) - Understanding Digital Marketing and tuning your skills in this field of expertise can definitely help you in your career. Let's break it down: Social Media and Mobile Devices have fundamentally shifted society, we all behave and communicate differently than we did even 3 years ago. Understanding how these platforms work and how people use these - [Answer for What are the differences between Google Search Console and Google Analytics?](https://marketerknows.com/dwqa-answer/answer-for-what-are-the-differences-between-google-search-console-and-google-analytics/) - This is a question we hear often about these two platforms. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you ## Marketing Glossary - [3-3-3 Rule for Marketing](https://marketerknows.com/glossary/3-3-3-rule-for-marketing/) - The 3-3-3 Rule simplifies your marketing by urging a focus on what truly matters. This approach has three steps: Distill your brand's messaging to just three core points. Select three primary audience segments to prioritize. Focus your marketing efforts on three channels where those segments are most active. Why does this deliver results? It brings - [QA - Quality Assurance for Marketing Teams](https://marketerknows.com/glossary/qa/) - This means Quality Assurance. Any and all items that are presented to the client such as content calendars, campaigns assets have to go through a QA process to check for errors! Quality assurance (QA) is a process used to assess the quality of digital marketing campaigns and marketing operations like: social media content calendar creation, - [Direct to Consumer](https://marketerknows.com/glossary/direct-to-consumer/) - 🤖 Direct to Consumer (D2C): Definition and Brand Examples Definition Direct to Consumer (D2C) is a business model where companies bypass traditional distribution channels and directly sell their products or services to consumers. Instead of relying on intermediaries like wholesalers, retailers, or third-party marketplaces, D2C brands establish a direct relationship with their customers through online - [Google Workspace](https://marketerknows.com/glossary/google-workspace/) - Introduction to Google Workspace and Its Associated Services Google Workspace, formerly known as G Suite, is a suite of cloud-based productivity and collaboration tools developed by Google. Designed for businesses, educational institutions, and organizations of all sizes, Google Workspace offers comprehensive applications and services that enhance communication, productivity, and teamwork. This article provides an overview - [YMYL](https://marketerknows.com/glossary/ymyl/) - YMYL stands for "Your Money or Your Life." It is an acronym used in the field of search engine optimization (SEO) and refers to a specific type of content that Google considers to have a significant impact on the well-being, financial stability, or health of users. YMYL content includes information or websites that provide advice - [Render-blocking resources](https://marketerknows.com/glossary/render-blocking-resources/) - Render-blocking resources can negatively impact a website's page speed and user experience. When a web page loads, it must download and render all the resources, such as images, CSS files, and JavaScript files, before it can display the page to the user. However, if certain resources are render-blocking, they can delay the page load time - [Wordpress](https://marketerknows.com/glossary/wordpress/) - WordPress is a popular content management system (CMS) that powers millions of websites around the world. It is estimated that WordPress is used by more than 40% of all websites on the internet, making it the most popular CMS in the world. WordPress was first released in 2003 as a blogging platform, but it has - [Brand Guidelines](https://marketerknows.com/glossary/brand-guidelines/) - Introduction Brand guidelines, also known as a brand style guide or brand book, are a set of rules and guidelines that govern how a brand is presented to the world. It includes information on a brand's visual identity, including its logo, color palette, typography, and imagery, as well as information on its tone of voice, - [Lucidchart](https://marketerknows.com/glossary/lucidchart/) - Lucidchart is an online diagramming and visual communication tool that allows users to create a wide range of diagrams, flowcharts, and other visual aids. In this article, we'll discuss what Lucidchart is, what it can be used for, and the benefits of using it. What is Lucidchart? Lucidchart is an online diagramming tool that allows - [Wireframe](https://marketerknows.com/glossary/wireframe/) - A wireframe is a critical component of the website or application design process. It is a visual representation of the structure and layout of a webpage or app screen. A wireframe typically outlines the placement of key design elements, such as the navigation menu, content sections, and buttons, but does not include the final design - [Stub](https://marketerknows.com/glossary/stub/) - In the world of website design, a stub refers to a temporary or incomplete page that serves as a placeholder for future content. It typically contains basic information about the page's purpose, along with a message informing the user that more content is coming soon. Stubs are often used during website development when a website - [Client Brief](https://marketerknows.com/glossary/client-brief/) - In marketing, a client brief is a document or set of instructions that is provided by the client to the marketing agency or service provider. The purpose of a client brief is to outline the client's needs, goals, and expectations for the marketing project or campaign. It is essentially a roadmap that provides direction for - [Talking Points Memo](https://marketerknows.com/glossary/talking-points-memo/) - 🤖 A Talking Points Memo (TPM) is a concise document that provides key messages and talking points for public relations (PR) professionals, spokespersons, or executives to use when communicating with the media or the public. The purpose of a TPM is to ensure consistency and accuracy in messaging and to help guide the conversation towards - [PFA](https://marketerknows.com/glossary/pfa/) - 🤖PFA stands for "Please Find Attached." It's a common abbreviation used in emails and other digital communications to indicate that there is an attachment included with the message. Example scenario: Person A: "Hey, I just wanted to follow up on our conversation about the project budget. Can you send me the updated spreadsheet?" Person B: - [LGTM](https://marketerknows.com/glossary/lgtm/) - 🤖 LGTM stands for "Looks Good To Me." It's a casual expression that's often used in digital communication to indicate that something seems satisfactory or acceptable. Example scenario: Person A: "Hey, can you take a look at this document and let me know if it's ready to send to the client?" Person B: "Sure, I - [CDP](https://marketerknows.com/glossary/cdp/) - As a marketer, you understand the importance of delivering personalized, relevant experiences to your customers. However, achieving this level of customer engagement can be challenging without a clear understanding of your customers' behaviors and preferences. That's where a Customer Data Platform or CDP can help. A CDP is a software system that aggregates, stores, and manages - [FOMO](https://marketerknows.com/glossary/fomo/) - FOMO, or Fear of Missing Out, is a term used to describe the anxiety many people feel when they fear missing out on opportunities or experiences that others are having. It is rooted in the idea that we often compare ourselves to others and have a fear of not being included. In terms of marketing - [FUD](https://marketerknows.com/glossary/fud/) - FUD is an acronym that stands for Fear, Uncertainty, and Doubt. It is a form of psychological marketing used by companies to influence potential customers into making decisions in their favor by creating doubts or fears about their competitors’ products or services. The idea behind FUD is to persuade people to purchase a certain product - [Orphaned Page](https://marketerknows.com/glossary/orphaned-page/) - An orphaned page is a web page that has no links pointing to it from any other page on the website. This means that search engines have difficulty discovering the page, as they rely on links to crawl the web. As a result, these pages are not indexed and do not appear in search engine - [Geofencing](https://marketerknows.com/glossary/geofencing/) - Geofencing is a location-based technology that uses GPS, radio frequency identification (RFID), Wi-Fi, or cellular data to create a virtual boundary around a geographic area. When a mobile device enters this boundary, it triggers an automated response such as sending notifications or messages. Geofencing can be used to track the movements of people and vehicles, - [Two Factor Authentication](https://marketerknows.com/glossary/two-factor-authentication/) - Two-factor authentication (2FA) is an extra layer of security to help keep your online accounts secure. Google Workspace is an example of a service that has 2FA. It requires two pieces of information from you – something only you know, like your password, and something you have, like your phone – in order to log - [tldr](https://marketerknows.com/glossary/tldr/) - What is TLDR? TLDR stands for “too long, didn’t read,” and it is a phrase commonly associated with the internet. It is used to indicate when someone has skimmed or quickly read through a large block of text rather than reading it in its entirety. The phrase has been around since at least 2003, when - [Schema](https://marketerknows.com/glossary/schema/) - We've highlighted in bold the most important and best tl;dr (Too Long Didn't Read) parts of this definition as a time saver for you busy bees. Let's start with the definition of schema in general from the Miriam-Webster dictionary. "a mental codification of experience that includes a particular organized way of perceiving cognitively and responding - [Scope of Work](https://marketerknows.com/glossary/scope-of-work-sow/) - A scope of work (SOW) is a document outlining the expectations, deliverables, and responsibilities of a project or service between two parties. It is an important part of any project or service contract, as it helps to ensure that both parties understand what needs to be done, when it needs to be done and how - [ROI](https://marketerknows.com/glossary/return-on-investment-roi/) - ROI is an acronym for Return on Investment. When you’re a small business, every bit of budget counts. That’s why it’s important to ensure what you’re spending on is paying dividends. Return on investments (ROIs) is a calculation of the monetary value of an investment versus its cost that’s defined as the ratio of net profit - [CTR](https://marketerknows.com/glossary/ctr/) - Click Through Rate (CTR) is a metric used to measure the success of an online advertisement, search engine result or any other activity that a user may click or tap (on mobile). It is calculated by dividing the number of clicks on an advertisement divided by the number of impressions or views it receives. For - [CTA](https://marketerknows.com/glossary/cta/) - A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. It is usually written as a command or instruction, such as "Sign up now", "Let's do it" or "Buy now" The goal of a CTA is to prompt an immediate response - [Application Programming Interface (API)](https://marketerknows.com/glossary/api/) - An API, or Application Programming Interface, is a way of enabling software applications to interact with each other. It is used by developers to create connections between different applications and services, allowing them to share data and functionality. For those who are not very technical, think of an API like a bridge that connects two - [SaaS](https://marketerknows.com/glossary/saas/) - Software as a Service (SaaS) is a type of software delivery model which allows users to access applications hosted on the cloud and use them over the Internet. It is an increasingly popular way for businesses to provide access to their services or applications, cutting down on costs associated with buying and managing hardware and - [KPI](https://marketerknows.com/glossary/kpi/) - Key performance indicators (KPIs) measure a company's success versus a set of targets, objectives, or industry peers. KPIs can be financial, including net profit (or the bottom line, gross profit margin), revenues minus certain expenses, or the current ratio (liquidity and cash availability). Customer-focused KPIs generally center on per-customer efficiency, customer satisfaction, and customer retention. - [Customer Relationship Management (CRM)](https://marketerknows.com/glossary/crm/) - Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. - [Bounce Rate](https://marketerknows.com/glossary/bounce-rate/) - Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. Bounce Rate is important for three main reasons: Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from - [Business-to-Consumer (B2C)](https://marketerknows.com/glossary/b2c/) - Business to consumer - [Business-to-Business (B2B)](https://marketerknows.com/glossary/b2b/) - Business to business - [User Experience (UX)](https://marketerknows.com/glossary/ux/) - UX is user experience, and it’s how people feel when they use a website. Think about how you can be overwhelmed and confused when you go to some sites, but relaxed or drawn in when you go to others. - [User Interface (UI)](https://marketerknows.com/glossary/ui/) - This means User Interface! When customers come to a website, these four little letters play a big role. UI is user interface; it’s how a website is organized and how users interact with it. So, it’s the location of the navigation menu, the style of the icons, or how a call to action (such as asking visitors to sign - [Quality Score](https://marketerknows.com/glossary/quality-score/) - A quality score is a measurement from Google based on the relevancy of your ad headline, description, keywords, and destination URL to your potential customer seeing your ad. A higher Quality Score can get you better ad placement and lower costs. - [SEO (Search Engine Optimization)](https://marketerknows.com/glossary/seo-search-engine-optimization/) - The process of creating more website traffic and improving the quality of website copy by using keywords, paid traffic, organic traffic and search engine rankings. - [Landing Page](https://marketerknows.com/glossary/landing-page/) - Landing pages are standalone web pages designed with a specific purpose in mind, such as generating leads, promoting a product or service, or driving conversions. In this article, we'll discuss what landing pages are, the different types of landing pages, and provide examples of effective landing page wireframes and final designs. What are Landing Pages? - [Keywords](https://marketerknows.com/glossary/keywords/) - They are the words or word phrases you choose for your ads, and will help to determine where and when your ad will appear. - [Inbound Link](https://marketerknows.com/glossary/inbound-link/) - A link from one source on the internet to your source. Such as a social media post or blog posting a link to your website. Also known as a backlink. - [Impressions](https://marketerknows.com/glossary/impressions/) - How often your ad is shown. An impression is counted each time your ad is shown on a search result page or another site on the Google Network. Each time your ad appears on Google or the Google Network, it's counted as one impression. - [Facebook Audience](https://marketerknows.com/glossary/facebook-audience/) - A Facebook audience is the group of people you want to reach with your ad. Facebook creates an opportunity for businesses to choose demographics, locations, and interests of its users so that they can receive the most relevant ads. - [Cost Per Click (CPC)](https://marketerknows.com/glossary/cost-per-click-cpc/) - It means you pay every time a person actually clicks on your ad. You set your “maximum CPC” in the bidding process, which means that the dollar amount is the most you’ll pay for a click on your ad. - [Conversion](https://marketerknows.com/glossary/conversion/) - An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. - [Click Through Rate (CTR)](https://marketerknows.com/glossary/click-through-rate-ctr/) - The number of clicks that your ad receives divided by the number of times your ad is shown. - [Clicks](https://marketerknows.com/glossary/clicks/) - When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks. - [Call to Action (CTA)](https://marketerknows.com/glossary/call-to-action-cta/) - The final line of your copy that incentivizes consumers to take part in the product or service you’re offering - [Boosting](https://marketerknows.com/glossary/boosting/) - Your regular posts are normally seen by a small number of your target audience. Boosted posts allow your advertisements to be more prominent across the entire platform. Boosted posts increase your business’s visibility, allow for a greater reach, and are very easy to use. The ultimate goal when boosting a post is to reach proper - [CX (Customer Experience)](https://marketerknows.com/glossary/cx-customer-experience/) - Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. It’s the sum total of all interactions a customer has with your brand. - [Programmatic Advertising](https://marketerknows.com/glossary/programmatic-advertising/) - Programmatic Advertising uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a website. Any and all digital formats and channels including Google, Facebook, Microsoft are available through these automated marketplaces. In addition to all of the standard channels and platforms you'd be - [MarTech Stack](https://marketerknows.com/glossary/martech-stack/) - What is a marketing technology (martech) stack? A marketing technology stack are a collection of technologies that we, as marketers leverage to run and improve marketing activities. Generally, the focus of marketing technologies, also known as martech is to make difficult processes easier like social media management, customer communications, integrations between platforms, and to ulrtimately - [SEO](https://marketerknows.com/glossary/seo/) - What is Search Engine Optimization? Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. In other words: SEO is all about improving a site’s rankings in the ## Episodes - [What are the Differences between B2B and ABM Marketing?](https://marketerknows.com/episode/what-are-the-differences-between-b2b-and-abm-marketing/) - In this episode of “Digital Marketing from the Trenches,” your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM - [Building Company Culture for Remote Teams](https://marketerknows.com/episode/building-company-culture-for-remote-teams/) - Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us - [Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories](https://marketerknows.com/episode/lessons-in-b2b-sales-and-account-based-marketing-reading-reddit-sales-marketing-stories/) - We’re back with a new episode of Digital Marketing from the Trenches – Live at the Hive and this week, we’re reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask - [Account Based Marketing for B2B Sales Teams – An Introduction](https://marketerknows.com/episode/account-based-marketing-for-b2b-sales-teams-an-introduction/) - In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and - [Unlocking The Power of Google Business Profiles for Local Businesses](https://marketerknows.com/episode/unlocking-the-power-of-google-business-profiles-for-local-businesses/) - Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and - [B2B Marketing Tips: Content, SEO, Social, and Authenticity](https://marketerknows.com/episode/b2b-marketing-tips-content-seo-social-and-authenticity/) - Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.In this episode, we are joined by our special guest, Ken Marshall, - [The Anatomy of a Rebrand: Humanizing a Tech Brand](https://marketerknows.com/episode/the-anatomy-of-a-rebrand-humanizing-a-tech-brand/) - When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you’re heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined - [SEO Fundamentals and the Future of Search for Business](https://marketerknows.com/episode/seo-fundamentals-and-the-future-of-search-for-business/) - It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That’s exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we’ll be talking to Vikas Singal, an entrepreneur, Professional SEO - [Beyond Brand Mentions with Angeley Mullins from Latana](https://marketerknows.com/episode/beyond-brand-mentions-with-angeley-mullins-from-latana/) - It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this episode, we’ll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, - [How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices](https://marketerknows.com/episode/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices/) - It’s true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we’ll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing. Justin is a speaker, podcaster, and content creator ## Categories - [Marketer Knows](https://marketerknows.com/category/marketer-knows/) - [SEO](https://marketerknows.com/category/seo/) - [Marketing News](https://marketerknows.com/category/marketing-news/) - [PPC](https://marketerknows.com/category/ppc/) - [Facebook Advertising](https://marketerknows.com/category/facebook-advertising/) - [How To](https://marketerknows.com/category/how-to/) - [Artificial Intelligence](https://marketerknows.com/category/ai/) ## Tags - [Marketing Templates](https://marketerknows.com/tag/marketing-templates/) - [Marketing Roadmaps](https://marketerknows.com/tag/marketing-roadmaps/) - [pressroom](https://marketerknows.com/tag/pressroom/) - [newsroom](https://marketerknows.com/tag/newsroom/) - [news](https://marketerknows.com/tag/news/) - [business](https://marketerknows.com/tag/business/) - [ecommerce](https://marketerknows.com/tag/ecommerce/) - [finance](https://marketerknows.com/tag/finance/) - [entrepreneurship](https://marketerknows.com/tag/entrepreneurship/) - [increase organic traffic](https://marketerknows.com/tag/increase-organic-traffic/) - [seo checklist](https://marketerknows.com/tag/seo-checklist/) - [how to rank](https://marketerknows.com/tag/how-to-rank/) ## Categories - [Marketing Planning](https://marketerknows.com/download-category/marketing-planning/) ## Question Categories - [SEO](https://marketerknows.com/c/seo/) - [Digital Marketing](https://marketerknows.com/c/digital-marketing/) - [Google Search Console](https://marketerknows.com/c/google-search-console/) - [Career Advice](https://marketerknows.com/c/career-advice/) ## Categories - [SEO](https://marketerknows.com/glossary_cat/seo/) - [Marketing](https://marketerknows.com/glossary_cat/marketing/) - [Paid Ads](https://marketerknows.com/glossary_cat/paid-ads/) - [General Knowledge](https://marketerknows.com/glossary_cat/general-knowledge/) - [Digital Marketing](https://marketerknows.com/glossary_cat/digital-marketing/) - [Shopify](https://marketerknows.com/glossary_cat/shopify/) - [Internet](https://marketerknows.com/glossary_cat/internet/) - [PR](https://marketerknows.com/glossary_cat/pr/) - [Design](https://marketerknows.com/glossary_cat/design/) - [Technical](https://marketerknows.com/glossary_cat/technical/) - [Google](https://marketerknows.com/glossary_cat/google/) - [Strategy](https://marketerknows.com/glossary_cat/strategy/) ## Tags - [marketing technology](https://marketerknows.com/glossary_tag/marketing-technology/) - [Quality Assurance](https://marketerknows.com/glossary_tag/quality-assurance/) - [B2B](https://marketerknows.com/glossary_tag/b2b/) - [Business 2 Business](https://marketerknows.com/glossary_tag/business-2-business/) - [Business to Business](https://marketerknows.com/glossary_tag/business-to-business/) - [B2C](https://marketerknows.com/glossary_tag/b2c/) - [Business to Consumer](https://marketerknows.com/glossary_tag/business-to-consumer/) - [Key Performance Indicator](https://marketerknows.com/glossary_tag/key-performance-indicator/) - [KPI](https://marketerknows.com/glossary_tag/kpi/) - [SAAS](https://marketerknows.com/glossary_tag/saas/) - [Software as a Service](https://marketerknows.com/glossary_tag/software-as-a-service/) - [API](https://marketerknows.com/glossary_tag/api/) - [Call to Action](https://marketerknows.com/glossary_tag/call-to-action/) - [Click Through Rate](https://marketerknows.com/glossary_tag/click-through-rate/) - [SOW](https://marketerknows.com/glossary_tag/sow/) - [2 Factor Authentication](https://marketerknows.com/glossary_tag/2-factor-authentication/) - [2FA](https://marketerknows.com/glossary_tag/2fa/) - [Doubt](https://marketerknows.com/glossary_tag/doubt/) - [Fear](https://marketerknows.com/glossary_tag/fear/) - [Uncertainy](https://marketerknows.com/glossary_tag/uncertainy/) - [Fear of missing out](https://marketerknows.com/glossary_tag/fear-of-missing-out/) - [CDP](https://marketerknows.com/glossary_tag/cdp/) - [Customer Data Platform](https://marketerknows.com/glossary_tag/customer-data-platform/) - [Looks Good To Me](https://marketerknows.com/glossary_tag/looks-good-to-me/) - [please find attached](https://marketerknows.com/glossary_tag/please-find-attached/) - [TPM](https://marketerknows.com/glossary_tag/tpm/) - [D2C](https://marketerknows.com/glossary_tag/d2c/) ## Podcast Show - [Digital Marketing from the Trenches Live at the Hive](https://marketerknows.com/podcast-show/digital-marketing-from-the-trenches-live-at-the-hive/) - Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What’s New and What’s Working in the world of Digital Marketing arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.